What are Facebook Posts?
Facebook posts are updates published from a business page that can include text, images, video, links, polls, or events. They appear in the news feed of followers and — depending on engagement — surface to second-degree connections. With over 3 billion monthly active users, Facebook remains the world's largest social network and the platform most US small businesses still rely on for local reach and community building.
Facebook posts are different from Instagram in two important ways. First, the format supports much longer text (up to 63,206 characters) and full link previews — Facebook actually rewards posts with link clicks for the right content. Second, the audience skews older — the 35–65 demographic is significantly more active on Facebook than on Instagram or TikTok, which makes it the right channel for local services, real estate, healthcare, financial advisors, and community-focused businesses. Image posts on Facebook earn roughly 2.3× the engagement of text-only posts, which makes branded visuals worth the time to produce.
How to create Facebook Posts with publy.ch
With publy.ch you build Facebook posts that look professional and convert:
- Set up your brand kit — the AI extracts your colors, fonts, and logo from your website during onboarding.
- Pick a post type — offer, customer testimonial, behind-the-scenes, event announcement, blog promotion, or product highlight.
- Generate the copy — the AI writes Facebook-tuned text (slightly longer than Instagram, less formal than LinkedIn) with emoji suggestions and a clear CTA.
- Add a branded image — choose a template, drop in your photo or product shot, and publy.ch styles it to your brand.
- Schedule for peak Facebook hours — Wednesday–Friday, 9 a.m. or 1 p.m. local US time, perform best for most B2C audiences.
You ship Facebook posts that look like a paid agency made them — for none of the cost.
Best Practices for Facebook Posts
- Lead with a hook in the first sentence. Facebook truncates long text after 5 lines. The visible portion has to earn the click to "see more."
- Use square or portrait images. 1080 × 1080 or 1080 × 1350 take up more vertical space and outperform landscape.
- Native video > YouTube embeds. Facebook actively downranks YouTube links. Upload video directly for full reach.
- Ask a question to drive comments. Comments lift posts more than likes do — pose a real question your audience cares about.
- Pin your best post to the top of the page. Visitors who click through to your page see the pinned post first — make it your strongest offer or proof.
- Reply to every comment in the first hour. Engagement velocity is a key Facebook ranking signal.
- Don't post and ghost. A 3-week gap kills your page reach. Aim for 3–5 posts per week minimum.
- Mix content types. Rotate offers, education, behind-the-scenes, customer stories, and questions. A page that only posts offers gets unfollowed.
Formats and Dimensions
- Square image: 1080 × 1080 px (1:1)
- Portrait image: 1080 × 1350 px (4:5)
- Landscape image: 1200 × 630 px (1.91:1)
- Link preview image: 1200 × 630 px (1.91:1)
- Native video: up to 240 minutes, MP4 or MOV
- Text length: up to 63,206 characters (practical sweet spot: 80–250 characters for reach)
Common Mistakes to Avoid
- Linking to YouTube. Facebook deprioritizes off-platform video links. Upload videos natively.
- Image-only posts with no caption. Posts need at least a hook line of context.
- Posting promotional content only. The 80/20 rule applies — 80% value, 20% promotion.
- Ignoring Facebook Insights. The built-in analytics tell you which post types work for your audience. Use them.
- Reposting Instagram content unchanged. Different audience, different platform norms. Re-format and re-tune the copy.
Create Facebook Posts with AI — Try publy.ch Free for 3 Days
With publy.ch you build a consistent Facebook presence without spending hours per post. AI copy in your brand voice, branded visuals, and scheduling that hits peak US time zones. Start your 3-day free trial at publy.ch.