What are LinkedIn Articles?
LinkedIn articles are long-form published posts that live at their own URL (linkedin.com/pulse/...) and surface in both LinkedIn's feed and Google search results. They support up to 125,000 characters, embedded images, video, and links. Unlike standard posts, articles persist as searchable, indexable content — a real long-form blog hosted inside LinkedIn's ecosystem with a built-in distribution channel.
For US founders, consultants, and B2B marketers, LinkedIn articles serve two strategic functions. First, they build topical authority — multiple in-depth pieces on a niche signal real expertise to readers and to LinkedIn's algorithm. Second, they double as SEO content: LinkedIn articles routinely rank in Google for long-tail queries, especially in B2B niches where domain authority on the rest of the web is hard to earn. The catch is the writing investment — a real article is 1,000–2,500 words. AI drafting and structural assistance bring that effort down from a full day to a focused hour.
How to create LinkedIn Articles with publy.ch
With publy.ch the article comes together in five steps:
- Pick a topic and angle — the AI suggests B2B-relevant angles based on your industry, audience pain points, and recent search trends.
- Generate an outline — H2 and H3 structure built around a clear thesis. Edit before drafting.
- Draft the full article — 1,200–2,000 word draft in your brand voice, with citations and examples woven in.
- Create a branded header image — 1280 × 720 px hero image with your headline, brand colors, and logo.
- Publish or schedule — push directly to LinkedIn or export as Markdown for your blog (then link from a LinkedIn post).
The article reads like a human wrote it because you edit the AI draft — you don't ship raw output.
Best Practices for LinkedIn Articles
- Pick a narrow, specific topic. "How we cut LinkedIn ad CPA by 47% in 30 days" beats "LinkedIn ads tips."
- Hook in the first 100 words. LinkedIn previews the first ~100 words in the feed. Make them count.
- Use H2s every 200–300 words. Long unbroken text is fatal. Subheads let skimmers find their entry point.
- Embed images, charts, or videos. Pure-text articles underperform. Aim for one visual per 500 words.
- Add a clear takeaway box at the end. A 3–5 bullet summary that people screenshot and share.
- End with a single CTA. Subscribe to your newsletter, book a call, or download a resource — pick one.
- Cross-post a teaser as a regular LinkedIn post. Articles don't get organic feed reach on their own — a companion post with the article link drives traffic.
- Update older articles. LinkedIn favors recently-updated content. Refresh stats and add new examples every 6 months.
Formats and Dimensions
- Header image: 1280 × 720 px (16:9) — appears as the hero at the top of the article
- Inline images: 1200 × 675 px recommended for full-width inline use
- Article length: up to 125,000 characters (practical sweet spot: 1,200–2,000 words)
- Embedded video: YouTube or Vimeo URLs render inline
- File formats: JPG, PNG for images; standard markdown for text formatting
Common Mistakes to Avoid
- Writing about yourself. "Our company achieved..." reads as marketing. Frame everything around the reader's problem.
- Skipping the header image. Articles without a strong hero perform measurably worse — both in-feed and on Google.
- One giant block of text. Use H2s, bullet lists, callouts, and images to break the rhythm.
- No internal LinkedIn links. Link to your other articles to build topical clusters that LinkedIn (and Google) reward.
- Publishing and forgetting. Promote the article through a feed post, your newsletter, and your email signature for at least a week.
Create LinkedIn Articles with AI — Try publy.ch Free for 3 Days
With publy.ch you turn a one-line idea into a published, branded LinkedIn article in an hour. AI drafting, brand-perfect header images, and direct publishing or export. Start your 3-day free trial at publy.ch.