Try publy.ch free
Use Case · Pinterest

How to Create Pinterest Pins with AI

Design Pinterest pins that drive evergreen traffic — vertical, SEO-aware, and AI-generated in your brand style.

Try publy.ch freeSee pricing
Made in Switzerland · 3-day free trial
Dario Kunz · Co-Founder & Tech Lead, publy.ch
Updated May 12, 2026

What are Pinterest Pins?

Pinterest pins are vertical images (1000 × 1500 px recommended, 2:3 aspect ratio) that link to a destination URL — typically a blog post, product page, or landing page. Unlike most social platforms, Pinterest functions as a visual search engine: users search for ideas ("modern kitchen design," "wedding invitations," "high-protein dinner") and pins surface based on keyword and image relevance. That means Pinterest pins behave more like SEO content than social media — a single well-optimized pin can drive traffic for months or years after publishing.

For US small businesses, Pinterest is uniquely valuable for any business with a visual product or visual blog content: e-commerce (especially home goods, fashion, beauty, food), wedding services, interior design, recipes, parenting, DIY, and visually-oriented SaaS. Pinterest's audience skews female (60%+), higher-income, and purchase-ready — pinners save things they intend to buy. The challenge is volume: a Pinterest strategy needs 5–15 pins per blog post and 5+ pins per product to capture different keyword variations. AI-assisted pin design makes that volume realistic.

How to create Pinterest Pins with publy.ch

With publy.ch the pin production workflow is built for volume:

  1. Pick the Pinterest template — 1000 × 1500 px portrait with text safe zones built in.
  2. Drop in the source image — product photo, blog hero image, recipe photo. publy.ch resizes and color-corrects.
  3. Generate the text overlay — the AI suggests SEO-aware pin titles like "5 Easy High-Protein Dinners Under 30 Minutes."
  4. Apply the brand kit — colors and fonts that work on Pinterest's white-background grid (high contrast, legible at thumbnail size).
  5. Generate 5–10 pin variants — same blog post, different headlines and visual angles, all batch-exported.

The output is a multi-pin set ready to schedule via Pinterest's native scheduler or a tool like Tailwind.

Best Practices for Pinterest Pins

  1. Always design vertical 2:3. Square or horizontal pins get suppressed in the feed.
  2. Use clear, keyword-rich titles. "10 Easy Vegan Lunch Ideas" beats "My Favorite Lunches." Pinterest is a search engine.
  3. High contrast for thumbnail readability. Pins are displayed small in mobile search results. Low-contrast text disappears.
  4. One clear focal point per pin. Multi-image collages don't work on Pinterest — single hero image is what gets clicked.
  5. Add the URL or brand name as a small overlay. Pins get re-pinned without source attribution — your brand mark protects ownership.
  6. Create 5–15 variants per piece of content. Different headlines, different colors, different image angles — each captures different keyword searches.
  7. Optimize the pin description. 200–500 characters with keyword phrases natural readers would search.
  8. Pin to relevant boards. A pin in 5 well-tagged boards reaches more than a pin in one mega-board.

Formats and Dimensions

  • Standard pin: 1000 × 1500 px (2:3 vertical)
  • Long pin: 1000 × 2100 px (Pinterest will crop in feed, but full pin shows on click)
  • Video pin: 1080 × 1920 px or 1000 × 1500 px, MP4
  • Idea pin (multi-page): 1080 × 1920 px per page
  • File formats: JPG, PNG (still); MP4 (video)
  • Maximum file size: 20 MB for images, 2 GB for video
  • Title length: up to 100 characters
  • Description length: up to 500 characters

Common Mistakes to Avoid

  • Square or landscape pins. They underperform 2:3 vertical pins by a wide margin.
  • No text overlay. Pinterest is search-driven. Pins without title text rank for almost nothing.
  • Tiny text. Mobile Pinterest thumbnails are roughly 200 px wide — test text legibility at that size.
  • One pin per blog post. Single pins capture single keywords. Always generate 5+ variants.
  • Generic stock photo aesthetic. Pinterest users want fresh, on-brand visuals — stock photo pins look like ads and get suppressed.

Create Pinterest Pins with AI — Try publy.ch Free for 3 Days

With publy.ch you produce a multi-pin set per blog post in minutes — SEO-aware titles, brand-perfect design, and Pinterest-ready 2:3 dimensions. Start your 3-day free trial at publy.ch.